This lesson covers: Organic growth Increasing output, gaining new customers, developing new products, increasing market share External growth Mergers, takeovers – including horizontal and vertical, diversification This lesson is written by Sarah Hilton for Revisionstation

This lesson covers: The 4 Ps of marketing and their importance Product Design, invention, innovation Product stages of the lifecycle Introduction, growth, maturity, decline Pricing methods Skimming, cost-plus, penetration, competitor, promotional Promotion – point of sale Price reductions, loss leaders, competitions, free samples Promotion - advertising Social media, websites, print media, television, radio Place – distribution of products and services Digital and physical distribution channels How the 4 Ps of the marketing mix work together The use of the marketing mix to inform and implement business decisions Interpretation of market data Changes in demand target market and market share changes in product effects of promotion This lesson is written by Sarah Hilton at Revisionstation

AS(7131) A-level (7132) Specifications For teaching from September 2023 onwards For as exams in May/June 2024 onwards For a-level exams in May/June 2025 onwards Version 2.0 This lesson covers: Influences on the extent and methods of employee involvement in decision making Employee representation methods to include trade unions and works council How to manage and improve employer – employee communications and relations Value of good employer – employee relations This lesson is written by Sarah Hilton from Revisionstation

AS(7131) A-level (7132) Specifications For teaching from September 2023 onwards For as exams in May/June 2024 onwards For a-level exams in May/June 2025 onwards Version 2.0 This lesson covers: Influences on the mission of a business Internal and external influences on corporate objectives and decisions Influences on corporate objectives should include the pressures for short termism, business ownership, the external and internal environment. The links between mission, corporate objectives and strategy The distinction between strategy and tactics The impact of strategic decision making on functional decision making Internal and external influences on functional objectives and decisions The value of SWOT analysis This lesson was written by Sarah Hilton for Revisionstation

AS(7131) A-level (7132) Specifications For teaching from September 2023 onwards For as exams in May/June 2024 onwards For a-level exams in May/June 2025 onwards Version 2.0 This lesson covers: How to analyse data other than financial statements to assess the strengths and weaknesses of a business Data other than financial statements should include operations, human resource and marketing data. Data may be analysed over time or in comparison with other businesses The importance of core competences Assessing short and long-term performance The value of different measures of assessing business performance Methods of assessing overall business performance to include: Elkington’s Triple Bottom Line (Profit, People, Planet). This lesson was written by Sarah Hilton for Revisionstation

AS(7131) A-level (7132) Specifications For teaching from September 2023 onwards For as exams in May/June 2024 onwards For a-level exams in May/June 2025 onwards Version 2.0 This lesson covers: The impact of changes in the political and legal environment on strategic and functional decision making: The political and legal environment should include a broad understanding of the scope and effects of law related to competition, the labour market and environmental legislation The impact of government policy related to enterprise, the role of regulators, infrastructure, the environment and international trade This was written by Sarah Hilton for Revisionstation

AS(7131) A-level (7132) Specifications For teaching from September 2023 onwards For as exams in May/June 2024 onwards For a-level exams in May/June 2025 onwards Version 2.0 This lesson covers: The impact of the social and technological environment on strategic and functional decision making Social changes to include demographic changes and population movements such as: migration changes in consumer lifestyle and buying behaviour the growth of online businesses The social environment to include Corporate Social Responsibility (CSR) and: the reasons for and against (CSR) the difference between the stakeholder v shareholder concept Carroll’s Corporate Social Responsibility pyramid Technological change should include the impact of technological change on functional areas and strategy The pressures for socially responsible behaviour This lesson was written by Sarah Hilton for Revisionstation

AS(7131) A-level (7132) Specifications For teaching from September 2023 onwards For as exams in May/June 2024 onwards For a-level exams in May/June 2025 onwards Version 2.0 This lesson covers: Porter’s five forces, how and why these might change, and the implications of these forces for strategic and functional decision making and profits An understanding of the five forces to include: entry threat (barriers to entry) buyer power supplier power rivalry substitute threat This lesson was written by Sarah Hilton for Revisionstation

AS(7131) A-level (7132) Specifications For teaching from September 2023 onwards For as exams in May/June 2024 onwards For a-level exams in May/June 2025 onwards Version 2.0 This lesson covers: The distinction between management and leadership Types of management and leadership styles and influences on these – theories: Common leadership styles Autocratic Paternalistic Democratic Laissez-faire The Tannenbaum and Schmidt continuum The effectiveness of different styles of management and leadership This lesson was written by Sarah Hilton for Revisionstation

AS(7131) A-level (7132) Specifications For teaching from September 2023 onwards For as exams in May/June 2024 onwards For a-level exams in May/June 2025 onwards Version 2.0 This lesson covers: The value of decision making based on data (scientific decision making) and on intuition Scientific decision making: Understanding and interpreting decision trees Calculating expected value and net gains. Decision making: Risks Rewards Uncertainty Opportunity cost The use and value of decision trees in decision making Influences on decision making: Mission Objectives Ethics The external environment including competition Resource constraints This lesson was written by Sarah Hilton for Revisionstation

AS(7131) A-level (7132) Specifications For teaching from September 2023 onwards For as exams in May/June 2024 onwards For a-level exams in May/June 2025 onwards Version 2.0 This lesson covers: The need to consider stakeholder needs when making decisions Stakeholder mapping Stakeholder power and interest Stakeholder needs and the possible overlap and conflict of these needs How to manage the relationship with different stakeholders Communication Consultation This lesson was written by Sarah Hilton for Revisionstation

AS(7131) A-level (7132) Specifications For teaching from September 2023 onwards For as exams in May/June 2024 onwards For a-level exams in May/June 2025 onwards Version 2.0 This lesson covers: The value of setting financial objectives to include: The concept of a return on investment Revenue, costs and profit objectives Cash flow objectives The distinction between cash flow and profit The distinction between gross profit, operating profit and profit for the year This lesson was written by Sarah Hilton for Revisionstation

AS(7131) A-level (7132) Specifications For teaching from September 2023 onwards For as exams in May/June 2024 onwards For a-level exams in May/June 2025 onwards Version 2.0 This lesson covers: Internal and external sources of finance debt factoring overdrafts retained profits share capital loans venture capital crowd funding Advantages and disadvantages of different sources of finance for short and long term uses This lesson was written by Sarah Hilton for Revisionstation

EDEXCEL GCSE BUSINESS 2.5.4 MOTIVATION (COMPLETE LESSON) 254 This lesson includes a PowerPoint and a worksheet and covers: The importance of motivation in the workplace: Attracting employees, retaining employees, productivity How businesses motivate employees: Financial methods: remuneration, bonus, commission, promotion, fringe benefits Non-financial methods: job rotation, job enrichment, autonomy Written by Sarah Hilton for Revisionstation

EDEXCEL GCSE BUSINESS 2.2.5 USING THE MARKETING MIX (COMPLETE LESSON) 225 This lesson includes a PowerPoint and a worksheet and covers: How each element of the marketing mix can influence other elements Using the marketing mix to build competitive advantage How an integrated marketing mix can influence competitive advantage Written by Sarah Hilton for Revisionstation

EDEXCEL GCSE BUSINESS 2.3.4 THE SALES PROCESS (COMPLETE LESSON) 234 This lesson includes a PowerPoint and a worksheet and covers: The sales process: Product knowledge, speed and efficiency of service, customer engagement, responses to customer feedback, post-sales service The importance to businesses of providing good customer service Written by Sarah Hilton for Revisionstation

EDEXCEL GCSE BUSINESS 2.5.2 EFFECTIVE RECRUITMENT (COMPLETE LESSON) 252 This lesson includes a PowerPoint and a worksheet and covers: Different job roles and responsibilities: Key job roles and their responsibilities: directors, senior managers, supervisors/team leaders, operational and support staff How businesses recruit people: Documents: person specification and job description, application form, CV Recruitment methods used to meet different business needs (Internal and external recruitment) Written by Sarah Hilton for Revisionstation

EDEXCEL GCSE BUSINESS 1.5.2 TECHNOLOGY AND BUSINESS (COMPLETE LESSON) 152 This lesson includes a PowerPoint and a worksheet and covers: Different types of technology used by business: e-commerce Social media Digital communication Payment systems How technology influences business activity in terms of: Sales Costs Marketing mix Written by Sarah Hilton for Revisionstation

EDEXCEL GCSE BUSINESS 1.5.1 BUSINESS STAKEHOLDERS (COMPLETE LESSON) 151 This lesson includes a PowerPoint and a worksheet and covers: Who business stakeholders are and their different objectives: •Shareholders (owners), employees, customers, managers, suppliers, local community, pressure groups, the government Stakeholders and businesses: •How stakeholders are affected by business activity •How stakeholders impact business activity •Possible conflicts between stakeholder groups Written by Sarah Hilton for Revisionstation

EDEXCEL GCSE BUSINESS 1.4.2 BUSINESS LOCATION (COMPLETE LESSON) 142 This lesson includes a PowerPoint and a worksheet and covers: Factors influencing business location: proximity to: market labour materials competitors nature of the business activity the impact of the internet on location decisions: e-commerce and/or fixed premises Written by Sarah Hilton for Revisionstation